Industrial gears and gearboxes
Drives, motors and controls
Motion control
Industrial belts and chain
Servo and automation systems
Fans, blowers and air extraction systems
Safety systems and machine guards
Seals, bearings and linear systems
Lubricants and lubrication
Couplings
Power transmission
Fastening technology and industrial springs
Industrial maintenance
Sensors, test, measurement and encoders
Industrial marking equipment
Machine building
Computing for manufacturing, design software, simulation and analysis
Engineering materials
Injection and rotational moulding
Metal spinning
Machine tools
Condition monitoring
Pumps and valves
Connectors

Public Relations (PR) is the strategic communication between a business and its stakeholders aimed at fostering trust, building greater awareness and enhancing reputation and credibility. These stakeholders have an interest in and can have a significant influence on the operations of and success of a business. They include customers, employees, suppliers and the media etc. These stakeholders are known as 'Publics' and hence the term Public Relations.

In the majority of cases we would recommend issuing regular press releases and writing exclusive feature articles for the relevant engineering publications such as Drives & Controls, Industrial Technology, Design Solutions, DPA, The Engineer, Plant & Works Engineering, Eureka, Factory Equipment, Controls Drives & Automation, Operations Engineer and many others

All press releases and feature articles should then be published on your web site, in a news section on your web site, and used for email marketing to reach an even wider audience.

After listening to your objectives and having received your brief on the products or services you wish to advertise we'll produce a range of visual concepts for you to choose from. This will include a headline, and a rough sketch that will indicate the photography that will be required.

Once you've made a choice, we'll handle everything, including all the copywriting and necessary photography. You'll then get to see a proof of the ad for amends and when your happy we'll produce the artwork correctly sized according the the mechanical specifications of the publications you intend to use. We go through the same process for both digital and in print advertising.

At The Marketing Practice we have a deep understanding of the engineering press and will recommend the best publications for the products or services you're promoting and the audience you're targeting.

If, for example you were promoting a product or service targeting maintenance engineers then we would recommend the publications with a circulation and editorial content that focuses on this job function.

The relevant press can be categorised into four areas. These are: General Engineering, such as The Engineer, Technology Specific, such as Drives & Controls, Job Function Specific, such as Eureka and Plant & Works Engineering, or Industry Specific, such as Food Manufacture and Mining Magazine.

The Marketing practice will recommend the most relevant publications, based on the products or services you're advertising and the target audience you're trying to reach.

Most definitely not and PR should not be viewed in that way. Advertising and PR go hand in hand so whatever your budget for marketing communications it should be split between the two, as both are important and play different roles in promoting your business.

The Marketing Practice works with a creative team of photographers with a well equiped studio and all the latest cameras and photographic equipment. We can provide both studio and on-location photography, depending on your requirements, for advertising, PR, brochures, exhibitions and your own web site.