Broadcast is a concept developed by The Marketing Practice that embraces every platform available including digital, online, the engineering press, advertising, advertorials, PR and social media. It can either be an as-required blitzkrieg approach deployed for your most important advertising and PR messages, or it can form the central pillar of your ongoing marketing strategy. With Broadcast your messages are delivered quickly to the widest possible audience that involves and includes your team, as well as customers, potential customers, suppliers and the engineering press.

Broadcast can be adjusted and modified to match your exact requirements, your budget and your priorities, and the broadcasting can continue for as long as you like. For example, imagine if your company has developed some highly innovative condition monitoring technology, linked to other services you provide that will flag up as and when required.

The first Broadcast might be about the condition monitoring technology itself, followed by a series of further broadcasts, looking at how it benefits customers in particular ways and in different industries. It could include videos, customer endorsements, and educational information on the different aspects of how it works.

A works manager operating a large plant with dozens of industrial gearboxes might value a partnership with a gearbox manufacturer also able to provide service and repair. The condition monitoring software will tell the gearbox service and repair company when a particular gearbox needs an oil change, and the job could be done with minimal involvement from the works manager or his maintenance team.

Broadcast gets under the skin of the product or service you're promoting and examines its benefits to customers from multiple perspectives. It's about raising awareness, educating and engaging your audience and inviting response. Broadcast can be set up for a single product or technology, or for the company and its entire product range. It can operate alone or work hand-in-hand with other marketing initiatives, depending on your requirements. In can be as a one off or it can be part of an ongoing campaign. It can be tailored and delivered to suit your requirements. One thing is for sure though—it will get you noticed.