There was a time, before the internet, when every engineering and industrial magazine had reader enquiry cards, otherwise known affectionately as bingo cards. The idea was to make it easy for readers to request more information from advertisements and the magazine's editorial content that featured products or services they were interested in.

Social media is an excellent way of showcasing your company, brand and products with customers and potential customers alike. But social media can do even more than that—engage with your employees, suppliers, the engineering press and more. Share your successes, your latest news, product news, case studies and be involved. Social media should be optimised to strengthen your brand and your company's reputation.