Blog posts

By Chris Bradley, Partner, The Marketing Practice

There's a mass of information on the internet, but engineers still value magazines. The reason why is that information on the internet isn't edited and there's tons of it. A magazine with an editor and an editorial team know their readers and what they're looking for. They pick out all the relevant news and what's new in industry, then condense it in magazine form for their readers.

We were excited to visit the Science + Industry Museum, in Manchester, just recently and discovered that an exhibit we wrote an article about back in 2002 is still on show and entertaining visitors. By turning a small handwheel visitors can effortlessly raise a Mini vertically up and down a metal frame. The exhibit, driven by a Renold gearbox, is designed to enthuse visitors in the power and capabilities of engineering.

It might be over 67 years since the famous advertisement for McGraw-Hill Magazines was produced, but the message it contains remains as valid today as it was then. We might just need to rewrite the copy slightly.

Social media is an excellent way of showcasing your company, brand and products with customers and potential customers alike. But social media can do even more than that—engage with your employees, suppliers, the engineering press and more. Share your successes, your latest news, product news, case studies and be involved. Social media should be optimised to strengthen your brand and your company's reputation.