Social media is an excellent way of showcasing your company, brand and products with customers and potential customers alike. But social media can do even more than that—engage with your employees, suppliers, the engineering press and more. Share your successes, your latest news, product news, case studies and be involved. Social media should be optimised to strengthen your brand and your company's reputation.
But be aware that social media use is only an additional platform to be utilised and is not a replacement for the other tools in your marketing and PR toolbox. Social media does have its limitations. The largest proportion of social media interactions will come from your own employees, suppliers, companies that want to supply to you, people who might want to work for or with you, and, although important, the reach social media can deliver is limited. For example, its ability to connect with potential customers is limited.
Reaching out to potential new customers should involve the engineering press and engaging with the multi-platform opportunities that most of them now offer. For example, by partnering with leading engineering magazines we'll make sure that not only is your social media and web site engaging to customers, but we can get you onto the social media of the engineering press as well. Not only can we take full advantage of printed magazines, but also digital magazines, publishers' web sites, magazines' social media, events, exhibitions and email marketing!
At The Marketing Practice we coined the term Broadcast—a technique that embraces every possible platform from which your marketing messages will reach potential customers throughout UK industry. We won't limit the channels through which we can reach your potential customers—we'll work with you to make full use of them all. Whatever your message, with Broadcast your customers and potential customers will soon have heard it.