Do Engineers Still Read Magazines?

There's a mass of information on the internet, but engineers still value magazines. The reason why is that information on the internet isn't edited and there's tons of it. A magazine with an editor and an editorial team know their readers and what they're looking for. They pick out all the relevant news and what's new in industry, then condense it in magazine form for their readers.

A design engineer, would read a design engineering magazine like Eureka, Design Products & Applications (DPA), Industrial Technology or Design Solutions, to name just some, and a works engineer would read a magazine like Plant & Works Engineering. The editors of these magazines will produce editorial content that will bring engineers up-to-date with all the latest news, innovations and technology likely to be most relevant to them. Just like exhibitions, they're generally either industry, technology or job function specific.

By turning the pages of a magazine you can bring yourself up-to-date with what's new in industry very quickly. No one could do this just by browsing the web. And, magazines have on-line versions of their printed journal, with web sites and social media but the content is carefully selected by the editorial team who know what their readers will be most interested in.

Either online, in print or via social media, engineering magazines are the quickest way for enginers to keep themselves up-to-date with new products, industry news and all the latest information most relevant to them. If you ever had any doubts about the reach of the engineering press, just go to one of the great exhibitions for manufacturing and industry in the UK. Most of the best are organised by the publishers of magazines. Ask yourself what attracted the talented engineers browsing the aisles? Most likely they heard about the exhibition through the engineering press!

 

Please note: the covers of the magazines shown here are for illustrative purposes only and not because we favour these titles over any others. There are a lot of great engineering and industry magazines in the UK. Please get in touch if you'd like us to recommend the magazines most relevant to your company, products and services: info@the-marketing-practice.com