Strategic marketing solutions for the manufacturers and suppliers of engineering products and services
Whether you're looking for an integrated campaign or ad hoc services The Marketing Practice understands engineering products and the markets you're targeting. We provide a full range of services covering all forms of advertising, PR, brochures, photography, video production, social media, email marketing and web site content etc. We'll work with you as and when you need us and will partner closely with you to ensure you achieve outstanding results.
Stunning photography
Great photography is essential for advertising, PR, social media, emai marketing, brochures and your web site. It attracts attention and looks professional. With press releases and articles, editors are more likely to favour submissions with the best, most creative photography. We work with a firm of highly talented professional photographers with all the latest cameras and equipment. We can offer both studio or on-location photography to support all your marketing communications. Vitually all of the photography you see on our web site and in the examples of our work was produced by us.
We have an in-depth knowledge of engineering products and services
The Marketing Practice has an in-depth knowledge of engineering products and services and how British Industry buys. We have a deep understanding of industrial media and can plan campaigns that will deliver exactly the target audience you need to reach, be it design engineers, maintenance engineers, works and factory managers or production engineers. We ensure your marketing messages reach the specifiers of your products or services and get results.
Experience and value for money
The Marketing Practice is one of the most experienced industrial marketing communications companies in the UK. We're very used to working with engineering clients and the engineering press. We will carefully listen to your objectives and recommend the lowest-cost way of achieving them. We provide exactly what our clients are looking for, regardless of how small or large a project might be and we always ensure you get great service and excellent value for money.
Corporate identity
The Marketing Practice is able to work with clients to design a new corporate identity that can be used for all purposes such as business cards, letterheads, web sites, advertising, signage, vehicle livery and exhibitions etc.
In this example Fibreforce Composites (at the time a part of Shell) wanted a completely new corporate identity that reflected the key selling point of all its products—strength and corrosion resistance.
Fibreforce manufacture a range of composite pultrusions that on a weight-for-weight basis are stronger than structural steel, but with the added advantage that they are lighter than steel and corrosion resistant.
The company felt that its old corporate identity failed to communicate a message of strength. The Marketing Practice was tasked with developing a new corporate identity that was bold and strong and that also contained elements of what composte pultrusions are—reinforcing fibres within composite material. We were also briefed that the new corporate colours should be shades of blue, rather than red, as they were at the time.
We came up with a total of eight alternative design concepts, with the third one down being the one that was finally chosen. See below to see how this new corporate identity was applied to a new brochure we also produced for the company.
A new corporate identity and a new brochure
After choosing their new corporate identity Fiberforce asked us to produce a new brochure that reinforced their key message of strength, robustness and products tough enough for the most arduous applications.
We came up with two slogans: Replacing Metals Where it Matters and More Mettle than Metal that were used in the brochure, on the company's web site and in advertising. The editorial style of the brochure was bold and forthright and we combined this with dramatic photography (sourced from the client, the client's customers and royalty free images to keep costs down) showing tough applications where Fibreforce's products exelled.
The company's new image, and new brochure, combined with an advertising and PR campaign was soon generating over 100 new enquiries a week!
