The Great B2B magazine revival

Advertising revenues in the B2B press have fallen dramatically over the last 10 years, with publishers opting initially to merge print issues into July/August and December/January to ease pressure on costs during the months when advertising revenues have always been typically at their lowest.

More recently many publishers are now opting to further reduce costs, and in particular losses, by cutting print issues to four times a year, commonly with only spring, summer, autumn and winter issues. These measures, rather than addressing the issue of falling advertising revenue, only compound the problem and make matters significantly worse rather than better.

Most astonishingly, publishers have a magic button they could press that would completely reverse their fortunes, if only they knew it. It's staring them in the face but for some reason they just don't see it. Maybe this is because very few publishers have ever worked on the client or agency side and the only competition they've ever known is with rival B2B magazines. They simply don't know what to do when that competition is no longer the issue. The issue now is that advertisers are turning their backs in droves on the B2B press, or, at very best are demanding almost give-away rates for advertsing at all. And the B2B press just don't know what to do about it.

In this book, Chris Bradley, with years of experience working for the business-to-business press, and running The Marketing Practice for many years more, has the answers pubishers need, not just to survive but to literally thrive!

To understand how the rot set in we'll need to look at the history of B2B publishing to see how old mistakes are not only wrecking the industry in the modern era but are actually threatening to wipe many publications completely out of existence. It's a dire situation, but fortunately The Great B2B Magazine Revival shines a light on the solution that will instantly turn publishers' fortunes around.

The soluton is based on a simple technique The Marketing Practice has used several times to prove to advertisers that B2B magazines really do get read, and really do work. This book just expands that very simple concept and turns it around, giving publishers the tools to do that job for themselves and bring advertisers back, knocking on their doors in hoards wanting to book advertising schedules again.

If you think the cost is high, consider the costs of bringing in consultants or paying retainer fees for consultancy services. Also, look at your rate cards and the cost of a full page ad. If this book can change your fortunes, and it will, and only increase revenue by say 20% over the next 12 months, the cost would surely be worth it. The Great B2B Magazine Revival won't just boost revenues for a short period, it provides a long term, future proof, solution for permanent prosperity. Ever wondered what the good old days of B2B publishing was like? Make it happen again. Order your copy of The Great B2B Magazine Revival today!