Advertising revenues in the B2B press have fallen dramatically over the last 10 years, with publishers opting initially to merge print issues into July/August and December/January to ease pressure on costs during the months when advertising revenues have always been typically at their lowest.

More recently many publishers are now opting to further reduce costs, and in particular losses, by cutting print issues to four times a year, commonly with only spring, summer, autumn and winter issues. These measures, rather than addressing the issue of falling advertising revenue, only compound the problem and make matters significantly worse rather than better. Most astonishingly, publishers have a magic button they could press that would completely reverse their fortunes, if only they knew it.

In this off-the-shelf consultancy report, Chris Bradley, with years of experience working for the B2B press, and running The Marketing Practice for many years more, has the answers pubishers need, not just to survive but to literally thrive!

The Great B2B Magazine Revival won't just boost revenues in the short term, it provides a long term, future proof, solution for permanent prosperity! Ever wondered what the good old days of B2B publishing were like? Be the first in your sector to make it happen again!