The Great Business to Busiess Magazine Revival

Advertising revenues in the B2B press have fallen dramatically over the last 10 years, with publishers opting initially to merge print issues into July/August and December/January to ease pressure on costs during the months when advertising revenues have always been typically at their lowest.

More recently many publishers are now opting to further reduce costs, and in particular losses, by cutting print issues to four times a year, commonly with only spring, summer, autumn and winter issues. These measures, rather than addressing the issue of falling advertising revenue, only compound the problem and make matters significantly worse rather than better. Most astonishingly, publishers have a magic button they could press that would completely reverse their fortunes, if only they knew it.

In this off-the-shelf consultancy report, Chris Bradley, with years of experience working for the business-to-business press, and running The Marketing Practice for many years more, has the answers pubishers need, not just to survive but to literally thrive!

If you think the cost is high, consider the costs of bringing in consultants or paying retainer fees for consultancy services. What's more, they might not come up with real solutions that work anyway! Think of it as off-the-shelf consultancy tailor made for the B2B publishing sector, from a consultant with B2B publishing experience and years more experience on the client and agency side. And, don't forget, no matter how many titles you have in your stable you can apply the solutions in this report to all of them!

The Great Business to Business Magazine Revival won't just boost revenues in the short term, it provides a long term, future proof, solution for permanent prosperity! Ever wondered what the good old days of B2B publishing were like? Be the first in your sector to make it happen again!

Order your copy of The Great Business to Business Magazine Revival today! With your order you'll get SIX months of free email consultancy and 50% off all future purchases.

Please note: when you order we operate a pay-by-invoice system. When we receive your order an invoice will be sent to the email address you provide. As soon as payment is received we'll email your copy of The Great Business to Business Magazine Revival to the same email address. What are you waiting for?